I n 1959, the Morrison family established a funeral home in the Shoals area. Joe Morrison Sr. was the founding owner of the funeral home. His interest in the funeral business began through his sister Sybil Morrison Jones, who in 1938 was the first female in the state of Alabama to receive her funeral directing and embalming license. Sybil and her husband Bowie owned and operated Jones Funeral Home in Anniston, Alabama.

Joe Morrison Sr. owned and operated the funeral home until 1985, when Joe Morrison Jr. took over the business. Joe Jr. is the current owner and operator and a 2nd generation licensed funeral director and licensed embalmer. Joe Jr.'s son, Mike Morrison, is a 3rd generation licensed funeral director and embalmer. Stephanie Morrison Underwood, daughter of Joe Morrison Jr., is also a 3rd generation licensed funeral director.

In 1997, the Morrison family opened a funeral home in Cherokee, Alabama, to serve west Colbert County and parts of northeast Mississippi. At this time, the family purchased Cherokee Memorial Park, which is a perpetual care cemetery located adjacent to Morrison Funeral Home in Cherokee. Morrison Funeral Home is the only funeral home in Colbert County with two locations.

In 2003, a third location was built in the Central Heights community, located in Lauderdale County. This facility is located on Highway 20 (Savannah Highway), approximately one mile east of the Natchez Trace Parkway. Morrison Funeral Home, Central Heights/Florence serves the residents of western and central Lauderdale County.